"  Circle Culture  Circle Culture  Circle Culture
MAR 19 – 02


Consumers say goodbye to „one-size-fits-all“ offerings

We at Cc have been lately observing three major trends that have the potential to turn the learned paradigms within the wellness and healthcare industries upside down. First, wellness hubs appear to be moving away from the traditional spa experience of set menus to new offerings of immersive experiences blending body, mind and spirit. Under the motto of “transformative wellness”, these treatments’ focus is expected to shift from outer applications to downright metamorphosing journeys on which the consumers are enabled to enrich themselves mentally. It is thus safe to say that the wellness retreat of the future will be less about massages, but more about exploring the inner self. Second, as already observed by Man Repeller’s Rachel Siemens in early 2018, ever more millennials build spiritual rituals into their busy daily lives. Likewise, spirituality seems to be ever more interweaved with millennial-minded wellness practices. A case in point for this new “spiritual healthcare” constitutes the recently launched magazine “The Fullest”, which also runs an online shop selling products including skincare, crystals, adaptogens and herbal supplements. Third, the rise of personalization is not about to stop short of the wellness market. On the contrary, DNA nutrition companies such as the San Francisco-based startup Nutrigene enable the consumers to find out more about their bodies, vitamin deficiencies and lifestyle stressors, and offer tailor-made supplement programs to respond to their specific, individual needs. As some of our clients just operate at the intersection of wellness, healthcare and genetic engineering, we are excited to have the opportunity to follow up on these emergent trends as closely as possible.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture
FEB 19 - 02


Where science, art, culture and cuisine merge

In 2015, we at Cc had the wonderful chance to collaborate with, and meet in person David Edwards, writer, inventor and Harvard professor of the Practice of Idea Translation. This exceptionally inspiring encounter took place in the context of several top-notch expert interviews we conducted to develop the brand architecture and corporate identity for one of today’s leading companies in lifescience. Besides his reputation and proven track record within the scientific community, Edwards is internationally known for pushing research and cooperation at the intersection of science, art and culture. His efforts in this regard are institutionalized by “Le Laboratoire Cambridge” that Edwards founded in Paris in 2007. Today, this interdisciplinary lab lives in Cambridge as the flagship of “ArtScience Labs”, a global organization dedicated to radical idea development and organizer of “World Frontiers Forum”, an annual gathering of the world’s leading pioneers across all disciplines and fields. Through exhibitions, public programing and experimental culinary cuisine, Edwards strives to collectively explore the interconnected nature of art and science for the sake of human progress at all levels of society.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
JAN 19 - 02


The recent revival of land art and its allure for cultural icons and global corporations

When Kanye West donated $10 million to installation artist James Turrell’s unprecedented, both large-scale and long-term art project “Roden Crater”, the high-profile rapper has not only stirred a revived interest into the extinct volcano turned experiential light-space venue, which is located in the Painted Desert region of Northern Arizona and is described by the artist himself as “a controlled environment for the experiencing and contemplation of light”. But West has also shone a fresh light on an art movement that emerged in the 1960s and 1970s, broadened the boundaries of art by the materials used as well as the siting of the works and is ever since commonly referred to as land art, Earth art or landscape art. Turrell’s project Roden Crater constitutes a perfect case in point for the latter since the 400,000-year-old, 3-mile-wide (4,8 km) crater’s land is, at first sight, not directly recognizable as any kind of purposely created art. Rather, Roden Crater, which Turrell acquired in 1977 and has ever since been working on its artistic transformation, is minimally invasive to the external natural landscape. The human intervention only becomes visible when one enters the dead volcano and gets immersed into the inner cone of the crater that has been transformed into a massive naked-eye observatory, designed specifically for viewing and experiencing sky-light, solar and celestial phenomena. Roden Crater thus perfectly embodies what the wider artistic discipline of land art generally stands for – or as Tate’s dictionary of art terms defines: “Land art or earth art is art that is made directly in the landscape, sculpting the land itself into earthworks or making structures in the landscape using natural materials such as rocks or twigs.” Closely linked to, albeit quite different from land art is another art movement that also leverages the landscape or at least the public space as backdrop for the actual work of art. The so-called monumental art is generally understood as large-scale pieces of art that are conceived with the clear intention of sending out a strong message or even of demonstrating a conspicuous symbol of power. Monumental art can be found especially within the public space (e.g. historical monuments, murals or autocratic architecture), while the criterion for the size of the art installation lies in the deliberate exceedance of human proportions. As a recent example serves here the enormous new inflatable artwork that street artist KAWS just recently installed at a generally accessible parking space in the Taiwanese capital Taipei. At more than 110 feet tall, the sculpture shows a seated variant of KAWS’ proprietary character “Companion”, a playful Mickey Mouse-like figure with a skull and crossbones for his head. Since ever more cultural icons like Kanye West, but also global corporations are keen on funding those heavy investment art projects to combine their financial support with a literally unmissable, impactful brand message, we at Cc are curious to observe how these large-scale interventions in public space will affect our living environment as well as the social interactions we are having within the latter.
NOV 18 - 02


Annabel Dexter Jones for 81hours at MOCA in L.A.

When 81hours contacted to us with the objective to shift the traditional jersey brand into a casual contemporary fashion brand in 2011, we created campaigns featuring upcoming icons of the international lifestyle culture who were related to fashion (i.e. art, design, film, music). This fruitful cooperation lasted over five years and the campaigns led to a sellout of the 81hours products, a significant revenue push in online sales and to a massive international media coverage. All the campaigns were very unique, but the winter 2012 campaign will always be in our best memories: In the short movie titled "The Gallerina", film producer Aaron Rose and actress Annabelle Dexter-Jones convey a lifestyle that has never been portrayed before. The story centers on a beautiful female gallery assistant expertly played by Annabelle Dexter-Jones. Gallery workers have the unique position of being a liaison between the creative- and the collector class and Aaron Rose wanted to explore that relationship. The film explores art-speak, one of modern language’s most beautifully obscure incantations. To the uninitiated, it is sometimes quite odd and entertaining and borders on poetry. Shot on location at “The Painting Factory: Abstraction after Warhol” at the Museum of Contemporary Art in Los Angeles, this film is a love letter to both creativity and words. Works by Urs Fischer, Sterling Ruby, Wade Guyton, Rudolf Stingel, Josh Smith and Christopher Wool come to life through the Gallerina’s wistful dialogue.
"  Circle Culture  Circle Culture
MAR 19 - 01


Circle Culture Consulting’s new service featured in Vogue Business’ latest issue

We are thrilled to share with you that our new service unit Cc Art Collaborations has been featured by the latest issue of the German Vogue Business magazine. Within the section “News & Style” and highlighted by a large format image of a work by Katrin Fridriks, an artist represented by our cultural platform Circle Culture Gallery, our latest venture gets introduced as a kind of connecting medium between the art and corporate worlds. “Producing links between artists and brands or corporations by initiating collaborative projects from charity to PR, that is the objective of the new website”, puts the article under the heading “Business Art”. We at Cc say thanks for the love, and to many more cross-pollinating undertakings to be initiated, shaped and realized by Cc Art Collaborations.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
FEB 19 - 01


Changing the way we eat for the better through synthetic biology?

In 2018, we at Cc closely collaborated with the synthetic biologist and science writer Christina Agapakis in her role as Creative Director at the biotechnology company Ginkgo Bioworks. At that time, our common goal was to develop a name, brand architecture, corporate identity and webpage for the joint venture Joyn Bio, which was founded through a cooperation between Leaps by Bayer and the Boston-based unicorn startup Ginkgo Bioworks. After having tackled, with Joyn Bio, one of the biggest challenges in agriculture - that is, to sustainably reduce the amount of chemical fertilizer that farmers need to apply to crops by manufacturing alternative microbial products using synthetic biology - Ginkgo Bioworks has just announced the largest-ever Series A in food tech history with the launch of Motif Ingredients. This food tech startup managed to raise $90 million to make it easier to invent new plant-based or cell-grown meat, dairy and eggs. The motif behind Ginkgo Bioworks’ latest spin-out is to engineer ingredients for food companies worldwide to make tasty and high-protein products, from veggie burgers to plant-based yogurt.  
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
JAN 19 - 01


Anticipating and thereby preventing diseases through genomic research

“Musicians are drawn to beauty. And what could be more beautiful, more elegant than biology?”, replied Rockstar turned tech investor D.A. Wallach in a candid interview with Disruption Mag when being asked in 2016 for his motivation to have cashed out of Spotify in favour of focusing on the multi-trillion-dollar healthcare industry. Wallach, who was an early investor at Spotify, had long served for the latter as artist-in-residence and, with his band Chester French, was signed on Pharrell Williams’ music label for many years, further explains: “The issues facing consumer healthcare are nearly infinite. But the biggest problem is that our medical technology is still pretty primitive. We barely understand how biological systems work - how to monitor and intervene when they’re threatened. And we have such a poor understanding of illnesses, like cancer, that kill so many of us. I want to facilitate the development of decisive cures for the diseases that afflict us most.” This is why Wallach, in addition to investing into promising ventures within the comparatively still young and new synthetic biology market, has also founded his own initiative called the “Franca Sozzani Fund” that is dedicated to help prevent diseases by leveraging genomic information and cutting-edge precision medicine. Together with acclaimed director and photographer Francesco Carrozzini, Wallach established the fund in honour of the former’s mother Franca Sozzani who, after having gained worldwide recognition in her role as editor in chief of Italian Vogue, died from lung cancer in 2016. “When my mother passed away, I found out that she had never gone for a check-up,” Carrozzini says. “Her generation does not value treatment as prevention and that’s one of the main reasons why she died.” Aiming at setting in motion no less than both a mental and scientific revolution, the two co-founders Wallach and Carrozzini wish to seize the opportunity to substantially improve the lives of countless people around the world by helping to anticipate the risk of disease and to thereby intervene before it actually occurs. The scientific field having the potential to develop appropriate methods in this regard is commonly referred to as (preventive) genomics and strives for customizing health care around a patient’s specific genetic information, with the latter being discerned through DNA sequencing. After having met Wallach at the launch event of the book “What’s your bio strategy” last year in L.A., we at Cc are truly inspired by the passion and acumen that the only 33-year-old business man is approaching the life science industry with. And we are especially enthused about Wallach’s fund that appears to casually bridge the serious science world with the edgy avant-garde culture, and hope that his sympathy and standing, which he gained through his first career as full-time musician, will be beneficial to the image of an industry that still widely deals with the suspicion of being at least subliminally manipulative.
"  Circle Culture
NOV 18 - 01


Cc launches a new website in order to strengthen collaborations between artists and brands

Limited Editions, Artist Residencies, Strategy Workshops, Experimental Pop-Up Spaces: Today, ever more artists and companies realize the potential of each other, which is why manifold collaborations between both worlds arise. But often, these collaborations prove to be difficult: The company’s expectations may not match those of the artist and vice versa, or a lack of mutual understanding may prevent both a fruitful process and the sustainable implementation of the generated insights into the corporate structures. As the owners of Cc Consulting also operate the Circle Culture Gallery, one of Cc’s key strengths lies in speaking both languages while always putting respectful, equal and empathetic dialogues first: Cc knows the artist’s wishes and potential fears perfectly well and is, at the same time, aware of those of the collaborating company. Since the founding of Cc in 2001, the consultancy therefore deliberately initiates cooperations between brands and artists and accompanies both sides equally throughout the entire collaborative process. Past collaborations - like those between Mini and Ana Kras, ABSOLUT and Olivia Steele or Siemens and Chilly Gonzales - have shown that with the help of Cc as an intermediary, artists and companies work together more successfully, more trustfully and more creatively with the fulfilling result that both parties’ expectations are often even exceeded. With the launch of the new website, we from Cc now want to expand our service as an intermediary in order to better promote creativity and innovation in the art and corporate world.