FEB 21 – 02
Momentum for Diversity
The cases of WhiteHouse.gov and Netflix
The return of hope that shaped Joe Biden’s inauguration ceremony on the 20thof January could also be felt when visiting the White House’s new website that went online the same day. Through light and friendly colors, structured and easy-to-find content as well as much free space the website communicates accessibility, inclusion and kindness. Under the creative leadership of Senior Advisor and transgender Robyn Kanner, the Washington-based agency Wide Eye has been responsible for WhiteHouse.gov’s revamping.
The idea of inclusion and diversity can thus be understood as a theme that not only the White House’s website wants to stand for, but also the choice of creative agency that Joe Biden’s team has made when opting for Wide Eye. While looking at the agency’s team presentation, it is striking that four out of the five leadership roles are held by women. This case can be perceived as a signal that diversity, which has been of ever greater importance within our societies and overall policies during the last years, has eventually also spilled over into the consultancy and agency landscape.
We are thus currently observing a dynamic when it comes to diversity and inclusion that gains momentum. Another case in point is Netflix that just published its first-ever company inclusion report. In an effort to serve entertainment for everybody, so far, Netflix has rather stood out thanks to its program that, from day one on, has been featuring films and series that actively reflect the values of inclusion, diversity and equality. Yet, they have been relatively late to the table when it comes to building up an internal structure that is infused by these very same values and principles. The appointment of Verna Myers as Netflix’ VP of inclusion strategy in 2018 represented a first step towards more diversity on the corporate level as well.
We at Cc are curious to follow up on these cases that, hopefully, will flow into an ever increasing amount of lived inclusion at all levels of social, cultural and economic interactions.