81Hours

The shift from a traditional jersey brand to a casual contemporary
fashion brand to broaden the market potential.

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Insight – Objective

The shift from a traditional jersey brand to a casusal contemporary fashion brand to broaden the market potential.

Concept - Strategy

Charge the labels image by creating campaigns working with and featuring upcoming icons of the international lifestyle culture who are related to fashion (i.e. art, design, film, music).

Output - Impact

All campaigns lead to a sellout of the featuring campaign products, a significant revenue push in online sales and to a massive international media coverage (i.e. Harpers Bazaar USA, Vogue Germany, Glamour Germany, Grazia Germany...).

Media Value:
Print Circulation in total: 5 Million
Page Impression in total: 20 Million

Skills

Brand Development

Communication Development

Content Development

Digital

Event & PR Concept

Film

Print

Key Creatives

Aaron Rose
Franky Ryder
The directors bureau
Mikki & the Mouses
Arty Nelson
Annabelle Dexter Jones
MOCA L.A
Andre Saraiva
Chelsea Schuchmann
Art Basel Miami

Year

2011 – ongoing

Markets

Germany, Austria, Switzerland

Links

81hours.com

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Campaign A/W 2014/15

At Marsano

FEATURING Val Smirnov

SS 2014

CAKEWALK

FEATURING HaRley Magnus

 81Hours

AW 2013/14

The Artist

FEATURING Olivia Steele


 81Hours

SS 2013

HENRIETTA LOVE

FEATURING Chelsea Schuchman

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AW 2012/13

THE GALLERINA

FEATURING ANNABELLE DEXTER-JONES

SS 2012

IN ONE SUITCASE

FEATURING FRANKY RYDER