NOV 19 – 01
WORK SNAPSHOT FROM CIRCLE CULTURE CONSULTING
Showcasing the escape game “Breaking Through Impossible” for Leaps by Bayer at Boston Hub Week
We at Cc are excited to share that we have been assigned by our long-standing client Leaps by Bayer to accompany them to the latest edition of Boston Hub Week, a Boston-based festival eclectically fusing art, science and technology that, in 2014, was jointly founded by The Boston Globe, Harvard University, MIT and Massachusetts General Hospital. Leaps by Bayer constitutes the life science investment arm of the Bayer AG whose mission is to invest in paradigm shifting advances in the life sciences targeting the breakthroughs that could fundamentally change the world for the better.
At Boston Hub Week, we were responsible for all communicative actions in relation to their reception event, their escape game “Breaking Through Impossible”, their discussion format “leaps talks” featuring Resham Sheety, co-founder and president of Ginkgo Bioworks, and Greg Shell, managing director at Bain Capital and co-lead of the Double Impact Fund, as well as for all other accompanying measures of Leaps by Bayer at Boston Hub Week.
Special communicative attention was given to the escape room experience “Breaking Through Impossible”, an immersive environment that was built into a former shipping container and invited visitors to playfully deep dive into the Leaps by Bayer universe. Escape games, where the participants must solve a problem or mysteries within a specified time in an actual physical space, appear to become ever more popular for brands and corporations since they constitute a powerful communication format that helps substantiating brand values through emotions, entertainment and real interaction. We at Cc even believe that escape games bear the potential to replace conventional events, especially within the biotech and life science industries that are all about experimenting and exploring. Put differently, escape games enable laypersons to experience in practice what it feels like to be a scientist by applying the basic scientific approach of trying and failing, and trying again - to eventually succeed and, hopefully, make the world a better place.
Head over to the film that was made on “Breaking Through Impossible” at Boston Hub Week and learn more about Leaps by Bayer’s fascinating interpretation of escape games: https://www.youtube.com/watch?v=7soxDhZvfgw.