Berlinische Galerie
Neue Heimat Exhibition
More Info Hide InfoInsight – Objective
Design of a communication campaign that attracts as many potential visitors as possible.
Concept - Strategy
We selected a striking and powerful artwork of the show and brought into a very classical "Bauhaus-Style" raster. We developed a comprehensive media plan to be on the radar of the potential visitors (i.e. stopper at Tagesspiegel and Berliner Morgenpost, floorstickers at prominent underground stations, ads in Monopol Magazine and Kunst Magazine, flyer distribution at cultural hot spots).
Output - Impact
The exhibition was a great success. The expected amount of exhibiton visitors was suprassed and the generated press was overwhelming.
Skills
Communication Development
Event & PR Concept
Key Creatives
A big tribute to all the great artists we had the chance to work with - the numerous discussions and insights are in our minds and souls.
