Launch of a new denim line without compromising
the signature design of the brand
INSIGHT – OBJECTIVE
To find consumer insights that will inspire the design and marketing team for the launch of Esprit denim and to identify the most common clothing and especially jeans styles, behaviors and patterns concerning denim wear.
Research – Methodology
We identified the most common clothing and especially jeans styles, behaviors and patterns concerning denim wear through a workshop with leading edge fashion consumers.
Strategy – Recommendations
A communication guide for Esprit Denim of how to approach the target group through communication campaigns, POS activities and special services (i.e. denim fit guides).
Trend & Ideation Workshop