Grazia
The Blow Dry Bus, Slush Ice Mobile & Blow up bag to
spread Grazia`s fashion culture
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Insight – Objective
The willingness to be visibly present with the brand on the streets of Berlin during fashion week.
Concept - Strategy
Production of the Blow Dry Bus, a Slush Ice & Blow up Bag vehicle that stops at iconic city spots (fairs, restaurants, runway shows) to catch attention and spread the Grazia spirit.
Output - Impact
Building brand awareness among the potential target groups.
Skills
Content Development
Exhibition & Event
Outdoor
Key Creatives
Blow Dry Bar Berlin
Tassen Johnson
Tape Over
JANUARY
Mercedes Benz Fashion Week 2015
BLOW DRY BUS
guerilla performanceby Tassen Johnson
July
Mercedes Benz Fashion Week 2014
Slush Ice Mobile
July
Mercedes Benz Fashion Week 2013
Blow up bag
January
Mercedes Benz Fashion Week 2013
Blow up bag