How to make an aftershow event red hot relevant?More Info Hide Info
Insight – Objective
Concept and content development of an aftershow runway event during the Berlin Fashion Week in january 2013.
Concept - Strategy
An exclusive concert presenting the upcoming parisian band Singtank featuring the lead singer Josephine de la Baume. The concert was highly desirable as it was their first ever gig in Germany. Josephine de la Baume is an international acclaimed actress and musician with an adorable image for the German fashion editiors.
PR Features in almost all German fashion magazines, online and print.