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Insight – Objective
Development of a print advertising campaign that is adaptable to various highlights of the year (e.g. Carneval, Easter, Soccer Worldcup...).
Concept - Strategy
We build the brand key visual, "the online radio player“ together with a 3D animation expert and positioned it as the central point of the ads – the player is the instrument that brings you into all the special and various online channels – the background and handwritten text is the level where we can display the special highlights (e.g. Carneval, Easter, Soccer Worldcup).
Output - Impact
radio.de become the number one online radio channel in Germany.
2008 – ongoing
Germany, Austria, France