Gala x Tiffany&Co.
Cooperation EventsMore Info Hide Info
Insight - Objective
Development of a cooperation event between Gala magazine and jeweler Tiffany & Co. in order to indicate and celebrate their long lasting partnership with clients and partners.
Concept - Strategy
The realization of a glamorous party with a metropolitan flair that reminds of Tiffany & Co.'s city of origin New York City. The event distinguishes itself from common events because of its sophisticated standard, the attendance of numerous celebrities, an integrated professional photo shooting and its culinary highlights.
Output - Impact
Building brand awareness among the potential target groups and an impactful differentiation to the competition (Grazia, InTouch, Bunte). A series of event photos for the Gala magazine and attention from other news media.
Event & PR Concept
Exhibition & Event