Kiomi – zLabels

Consumer Insights generated by fashion experts
and evaluated by online consumers

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INSIGHT – Objective

Understand the world of the target audience to build a strong and distinctive KIOMI brand by creating insights with creative fashion experts and online target users.

Research – Methodology

We developed the following two-step research approach:

1. Step:
Fashion experts workshop to generate visionary ideas.

2. Step:
Two online-savvy consumer target groups representing the core target group to prove the visionary ideas from the fashion expert workshop and dive deep into consumer needs along the online purchase funnel.

Strategy – Recommendations

A precise action guideline via a consumer insight booklet and a brand guide on how to position the brand and how to communicate along the purchase funnel from online shop to delivery and service.


Brand Development

Communication Development

Expert Knowledge

Focus Group

Insight Generation


Key Creatives

Vice President of an international fashion fair
Fashion Blogger
Fashion Buyer
Fashion PR Consultant


2012 - 2013