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Insight – Brief
To reposition this traditional Italian bag manufacturer from a high-quality leather goods brand to a leading edge fashion brand.
Concept – Strategy
We identified frequently traveling creative professionals as the core target group since they were linked to both the company`s past (bags) and future (cutting edge fashion). To address the target group we developed a 3D inspirational retail space (the Secret Garden) and re-freshed the visual language in print and film.
Impact – Output
A significant PR and awareness push for the brand and a re-assurance of the innovative character of mandarine duck bags.