About

Cc - Circle Culture Consulting - is a cultural insight & brand strategy consultancy. We analyze the interplay of cultural and commercial developments and its implication for brand strategies (insight-led brand growth).

Cc is in its 16th year of business with offices in Berlin, Hamburg and Los Angeles, a large global network of creative thinkers and a string of blue-chip client projects.

Cc`s approach to insight-led brand growth is based on its profound knowledge of cultural trends. Analyzing, working and staying in touch with contemporary culture.

Client Extract

Mission & Process

To identify deep-seated consumer beliefs and to create insight-led strategies to grow your brand.

RESEARCH

Insight creation and idea developement

We have developed a unique approach to insight creation and idea development. Cc makes use of the diverse thinking potential of a global network of creatives and consumers. Custom designed workshop and interview processes put the project teams in close contact with the target groups and the forward thinking creatives in order to inspire and develope the project team’s thinking.

STRATEGY

Concept Development & Brand Planning

Following the insight and idea generation process with selected creatives and consumers, a concept development stage readies the new thinking for mainstream market evaluation and is fine-tuned and made compatible with your brand.

EXECUTION

Brand Implementation & Design

Based on the prior work steps, Cc offers guidance in the process of execution according to the given brand proposition. Key to Cc`s skill base is the ability to design communication formats (Websites, Apps, Image Brochures...) that are based on the clear understanding of emergent lifestyles and trends.

Key creative network

Cc observes the cross-roads of cultural and commercial communication that are continuously converging. Important social trends can be observed in all parts of society. We follow each of these cultures in order to have a helicopter view and determine intercorrelations. This allows us to work at the forefront of cultural market trends.

Our Circle Of Trust

We create an invaluable circle of trust for our clients and business partners, having the following core values by which Cc always thinks and acts by.

Flawless work, with dedication to details. Always ambitious to perform better than expected without loosing key human relation values as politeness, attentiveness, accuracy and humanity. (Empathic and respectful human relationships).

Culture is the world outside of the corporation, the body of ideas, emotions and activities that sum up the life of consumers. It is the place to discover advantage, opportunity and innovation. We read culture, stay in touch with culture and work with culture.

QUIC

Unique ideas are driven by unique people. Cc is an international research and service platform for clients, consultants and creative leaders since 2001.

We get inspired by the challenges and desires of our clients and the consumers who are involved: we analyze, sympathize and create pro-active solutions. We call it: Empathic Client and Consumer Service (ECS).

Flawless work, with dedication to details. Always ambitious to perform better than expected without loosing key human relation values as politeness, attentiveness, accuracy and humanity. (Empathic and respectful human relationships).

Unique ideas are driven by unique people. Cc is an international research and service platform for clients, consultants and creative leaders since 2001.

We get inspired by the challenges and desires of our clients and the consumers who are involved: we analyze, sympathize and create pro-active solutions. We call it: Empathic Client and Consumer Service (ECS).

Culture is the world outside of the corporation, the body of ideas, emotions and activities that sum up the life of consumers. It is the place to discover advantage, opportunity and innovation. We read culture, stay in touch with culture and work with culture.

Flawless work, with dedication to details. Always ambitious to perform better than expected without loosing key human relation values as politeness, attentiveness, accuracy and humanity. (Empathic and respectful human relationships).
Unique ideas are driven by unique people. Cc is an international research and service platform for clients, consultants and creative leaders since 2001.
We get inspired by the challenges and desires of our clients and the consumers who are involved: we analyze, sympathize and create pro-active solutions. We call it: Empathic Client and Consumer Service (ECS).
Culture is the world outside of the corporation, the body of ideas, emotions and activities that sum up the life of consumers. It is the place to discover advantage, opportunity and innovation. We read culture, stay in touch with culture and work with culture.

Our Heads of Department

HEAD OF INSIGHTS

Dirk Staudinger

Dirk is specialised in Trend Research, Consumer Research and the future in Communication. During his studies (Degree in Business/ University Hamburg) Dirk developed his skills in trend scouting and produced and moderated a youth lifestyle program for MTV. Soon he acted as trend scout for large corporations such as Coca-Cola and Levis. In 2001 Dirk founded the insights and brand strategy Circle Culture Consulting as well the Circle Culture Gallery together with his business partner Johann Haehling von Lanzenauer. Further clients include: Nike, Nivea, Nokia, Ikea, Unilever, Procter & Gamble, Telekom, Apple, Finlandia Vodka, Fürstenberg, Wrigley`s, Umbro, Microsoft, Converse, Mini, Zalando, Red Bull, Soho House, Gruner & Jahr, Esprit, H&M, Museum Frieder Burda, Art Basel.

HEAD OF STRATEGY

Oliver J. Litten

Oliver is specialised in Marketing, Innovation, Consumer Research and Insight Management. Ex-Director Brand Strategy of the branding agencies Added Value/WPP and Interbrand/Omnicom (London & New York/ 1993 - 2000) and founding member of Circle Culture Consulting in 2001. Since 2013 Oliver is involved in the ‚Mission to the Moon‘ helping Audi AG, Vodafone and Red Bull to land a rover on the moon. Further clients include: Unilever, Guinness, General Motors, Shell, L’Oreal, Nike, Apple, Telekom, Estee Lauder, Procter&Gamble, Virgin, GlaxoWellcome, Levis, PepsiCo, Ikea, Iceland Air, German government (education), New Yorker, Converse, Audi AG (PTS/MttM), Volkswagen AG.

HEAD OF DESIGN

Johann Haehling von Lanzenauer

Running the Berlin-based contemporary art platform Circle Culture Gallery together with his partner Dirk since 2001, Johann works as a curator and gallery owner. Johann curated shows among others, for the visual artists Stefan Strumbel, Katrin Fridriks, Arno Rink, Julian Schnabel, Hermann Nitsch, Raymond Pettibon, Jonathan Yeo and Corita Kent. In addition to his work in the art world, Johann serves as creative and design advisor to various corporations such as Nike, Chanel, Levis, Hotel de Rome or Berlinische Galerie – Museum für Moderne Kunst. In this role, he translates cultural trends, contemporary art movements and interdisciplinary insights into actionable communication strategies for modern brands. One of Johann’s latest undertakings constitutes “The Conversation”, a nomadic cultural project for artistic concepts of various types. It was in this context that Johann, along with Dirk and the American artist, curator and filmmaker Aaron Rose, established “La Rosa Social Club”, an itinerant artists’ bar that might be best understood as a social sculpture, which to date has popped up in Los Angeles, Berlin and Sydney.