NEWS
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Oct 24 - 01
Brooklyn Nets
Insights German Sport Market & Communication Concepts
Through Nike, for whom we have been working on projects since 2002, we have had points of contact and gathered insights into the US sport market here and there.
But now we had the privilege of working for the Brooklyn Nets franchise from New York on German Sport market insights and communication concepts.
Everything I have in my mind about "how they think marketing, how they collaborate with brands & artists and how they pay homage to their athletes" doubled my expectations. The interplay with their team is Triple "I": Inspiring, Intrusive, Invigorating
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June 24 - 01
Introducing
Gen-Z Experts X Circle Culture
By collaborating with Max and Leander, we at Circle Culture Consulting can deeply understand the needs of young target groups and grasp what drives them at an early stage.
While everyone talks about Generation Z and numerous secondary studies are available, a real and accurate picture emerges only through in-depth interviews and/or workshops in direct exchange with the target group.
You need the right recruitment and ability to decode the insights, because you're part of their world. That’s always been our strong suit at Circle Culture Consulting , and now, with Max & Leander, we’ve brought that unique access back to life. Our first project together came to life in late 2023 with a pan-European qualitative insight project for Birkenstock, running focus groups in London, Paris and Berlin.
Max and Leander represent a new era in brand communication and product development, where authenticity, direct insights, and an unshakeable understanding of the target group from within are the foundation of success.
Max founded PlayTheHype in 2019, which is now among the leading Gen-Z consulting agencies in Europe.
Leander founded his animation studio, Life Design, in 2021, which has since then attracted over 120,000 followers on Instagram and generated millions of views through his consulting and animations for leading personal brands.
As trend scouts, they are constantly on the lookout for the new and unexpected. Their ability to deeply immerse in diverse scenes gives them a front-row seat to subcultural trends long before they reach the mainstream.
Together, they founded the brand WAVE in 2023, which was recently listed by Germany's largest hip-hop magazine among the top 5 emerging streetwear brands for 2024. The brand is all about the natural, raw, and a return to nature with a modern twist. According to them, they have captured an emerging trend that will resonate deeply and personally with Generation Z in the future.
Circle Culture Consulting has been a service platform since 2001 working with a global network of experts to inspire brands such as Nike, Apple, Red Bull, Leaps & USA based Bio-Tech Ventures.
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APRIL 24 - 01
In-depth Expert Interviews
Our springboard to challenging briefs & innovation
Our springboard with Circle Culture Consulting to challenging briefs & innovation:
Environmentalists, Space Engineers, Athletes, Ivy League Professors, Designers, Musicians, Artists, Best-Selling Authors...
True lateral thinking does not originate within one team of people. It takes diverse external perspectives to zoom-out in order to break current beliefs and find answers for challenging briefs.
Our experience tells us that in-depth interviews with 3 to a maximum of 6 experts with a variety on perspectives to decode the challenge, will lead to eye-opening and winning insights.
The photos show an excerpt of in-depth interviews with experts from various challenges.
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DEC 23 – 01
Leaps by Bayer Annual Review 2023
Concept, editorial development and design
We are proud to partner with Leaps by Bayer for the third time in a row to conceptualize, design and produce their Annual Review. The Annual Review highlights key milestones achieved by their team and portfolio ventures, biotech investment trends, Leaps’ community engagement activities, and more.
Please head to their webpage to download the full report:
https://leaps.bayer.com/
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Sep 24 - 01
Cross Culture Immersion Tour New York
with OMR & Miracle Music
In September this year, our CEO Dirk Staudinger was on a "7-Day Cross Culture Immersion Tour in New York" with the founder of the OMR Festival (Philipp Westermeyer) and the founders of Miracle Music (Florian Jürgs & Thorsten König) with a mix of meetings and visits that cannot be realized in any other city of the world:__________
1. Visit excellent Tennis with the following visitors at the US Open male final (Elon Musk, Taylor Swift & Travis Kelce, Matthew McCounaughy, Dustin Hoffmann, Bad Bunny, Anna Wintour, Patrick Mahomes, Paul Goerge, Alicia Keys…)__________
2. Visit & meet the team of the über streetwear brand Supreme at their office in Soho House - now a grown up fashion label originated from the skateboard culture on Lafayette Street__________
3. Visit & meet the team of Rocnation - the super media & talent company from Jay-Z managing artists like Beyonce, Rihanna, Asap Rocky, DJ Khaled, Alicia Keys, Usher and athletes like Vini Jr, Lamelo Ball…and executive producer of the NFL halftime show and the entertainment partner of the upcoming Soccer World Cup in USA__________
4. Visit the past, present & future show of the comeback superstar Usher in the Barclays Arena with guest acts like Basta Ryhmes, Swizz Beats and the Wu-Tang Clan and be accompanied by the Head of HipHop from Apple Music (Aria Nejati)__________
5. Visit and meet the founder & CEO Gabriel Whaley of the most promosing art and digital hype collective of our times MSCHF in his studio in Brooklyn__________
6. Visit and have a network dinner in the World Trade Center with the young elite of the Fintech and AI venture scene (i.e. Motive Ventures)__________
7. Visit and meet the marketing team and head of basketball operations of the NBA team the Brooklyn Nets in their trainings facility in Brooklyn with the most spectacular view in the NBA plus seeing in-person the art collection of Joseph Tsai: Owner of the Nets & Co-Founder Alibaba_________
8. Visit and see the new body of works from mega photographer Nan Goldin at her opening at Gagosian at the Meatpacking district as well as visiting the opening of the exhibition from the light artist Doug Wheeler at David Zwirner__________
9. Follow the OMR podcast with the German native top ten real estate agent Sebastian Steinau from Manhatten at the Ritz Carlton on the top floor with an unbelievable view on the penthouse of Jeff Bezos__________
10. A German Stammtisch dinner in an upcoming in-restaurant at the Lower East Side with Elyas M`Barek, Tim Melzer...__________
11. Visit upcoming and emerging artists like Amanda Ba and Christine Tse Wang at Jeffrey Deitch and The Hole and gain truly new perspectives for Chinese culture and the myth of memes and cryptocurrencies__________
12. Follow a OMR podcast with Jeff Koons, the most expensive living artist of our times in the Soho House - exactly the area where his breakthrough as an artist started in the 80‘ ies__________
13. Visit the opening reception of the museums show of the urban art pioneer and legend FUTURA at the Bronx Museum called Futura 2000: Breaking out__________
14. Visit The Path: A Meditation of Lines from Circle Culture exhibiting artist Shantell Martin at the Times Square
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May 24 - 01
Art Collaboration Work Snapshot
In-depth talk with Jeff Koons at the OMR 2024
The OMR was moving and we are happy to be contributor with our Art Collaboration service branch in bringing the most expensive & influential artist of today to the festival in Hamburg.
The cross culture & cross segment of Kim Kardashian (Lifestyle Entertainment & Entrepreneurship), Rick Rubin (9 Grammy‘s/ Music, Creativity, Mindfullness) Shirin David (German Pop Phenomena), Juergen Schmidhuber (Godfather of AI), Bastian Schweinsteiger (Fussball Weltmeister), Philipp Freise (European Lead KKR), Imran Amed (Founder of BoF, most influential Fashion media outlet), Achraf (Music & Fashion Maestro), Scott Galloway Galloway (Marketing Guru), Kara Swisher (Silicon Valley‘s number one journalist), Delia Lachance (Female Entrepreneurship), Philipp Schröder (Purpose & Sustainability) is unparalleled.
His view on art, communication, transcendance & personal growth, social connections and branding was a truly add-on to the festival.
„Its wonderful to say YES“
…was his last sentence on stage.
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MARCH 24 - 01
SXSW 2024
The perfect festival to decode macro trends
The SXSW gives you deep insights into different areas if you make a strict schedule and actively participate:
_Consumer trends
_Sports marketing
_Brand development & design
_China market shifts
_Health technology trends
_BioTech cutting edge technologies
_AI latest frontier & developments
_Avant-garde music and film
_Art (could be better though)
_Mindfulness (Breathwork, Dance, Meditation, Mindwork…)
...and when you link all these insights together and do a bit of post-second desk research, you get a clear picture of where society is heading...you decode macro trends rather than the micro/silo trends of individual markets.
Photo: Our CEO Dirk Staudinger in conversation with the NBA legend Blake Griffin.
This basketball icon has masterfully crafted a diversified empire in business as so many pro-athletes from the US already do (i.e. Steph Curry, Brian Marshall, Andre Iguadala, Megan Rapinoe, Sue Bird...)
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NOV 23 - 01
Worksnapshot Wort & Bild Verlag
Brand, naming and corporate identity work
Wort & Bild Verlag and its investment arm "Isartal Health Ventures" were also among our growth partners this year. It is the most successful and largest health publisher in Germany, that also invests very successfully in digital health products, services and applications. Our tasks included naming & corporate identity for the corporate health platform Vier400 as well as product development and brand positioning work for the entire Wort und Bild Verlag portfolio brands.