NEWS

Once again we visited the SXSW in Austin to deep dive into diverse topics in order to get a touch what and who is shaping social shifts in society and to understand the codes and pressure points of different segments in order to connect the dots and envision the big picture = Macro and Meta trends. We have listened & learned via the following speakers: ________KASLEY KILLAM (Leading Expert in Social Health and Author of "The Art and Science of Connection") ________VANESSA GARCIA-BRITO (Nike`s VP & Chief Impact Officer) ________MEGAN BARTLETT (Center for Healing and Justice Through Sport) ________SCOUT BASSETT (American Paralympian, Disability Advocate) ________MEREDITH WHITTAKER (President of the Messaging Service "Signal") ________GUY KAWSAKI (Chief Evangalist Canva) ________ROHIT BHARGAVA (Non-Obvious Secrets of Understanding People to predict the Future) ________JAMES ADOMIAN (Comedy Show on Elon Musk / Disrupt Democracy) ________AMY WEBB (2025 Emerging Tech Trend Report) ________ISSA RAE (The Misadventures of Awkward Black Girl, HBO series INSECURE) ________JONATHAN ISAACS/Antidote & KATE CRONIN/Chief Brand Officer Moderna (Restoring Trust in Modern Science) ________EMILY MONTOYA (Co-Founder of the award-winning design & experience agency Meow Wolf) ________NATE DAPPEN (Biologist turned Filmmaker) ________MALCOLM GLADWELL/Bestselling Author (i.e. Blink, The Tipping Point, Outliers...) ________KENYA BARRIS (Film & TV Writer) ________BRENE BROWN (Author of six #1 New York Times Bestsellers) ________BEN STILLER (Actor and Producer of the Apple TV Serie "Severance") ________EDDY CUE (Senior Vice President, Apple) ________CHELSEA CLINTON, KARA EGAN, NAOMI WATTS on Female Health ________CHRISTY TURLINGTON on her initiative "Every Mother Counts" ________DAN SALKEY/Small World, SAM SPENCER/Atlantic Records, GEORGIA WAGSTAFF/Adidas (How brands build momentum when the Internet is full of Zombies) ________GABBY THOMAS/Olympia Gold in Paris, SUE BIRD/US Basketball Legend, MEGAN RAPINOE/US Soccer Legend, NIKKI HILTZ/Olympian on the rise of Female Sports in the USA ________FREDERIK PFERDT (First global Evangelist of Google & Futurist) ________IAN BEACRAFT (One of the top voices in AI and the future of work) ________JAY GRABER/CEO of the upcoming Social Network Bluesky) ________CRAIG BROMMERS/CMO American Eagle Outfitters, KELSEY GREER/Brand Partnerships PepsiCo, CAM JORDAN/NFL New Orleans Saints, JONATHAN HEIT/CEO Allison Worldwide (Momentum at the Crossroads of Culture and Sports) ________CONAN O`BRIAN/Comedian & Oscar Presenter & JOHANNA FARIES/CEO Blizzard Entertainment (Claiming the future of Entertainment & E-Games) ________ZANE LOWE/Apple Music & LARS ULRICH/Metallica (Revolutionary Technology in the Music Industry) ________CHRIS PAUL (NBA Legend & Founder of the vegan snack company EATN`N) ________Listing Session with MAGNA CADA ________Performance by BIG FREEDIE at Soho House ________DR. PRISCILLA CHAN/Wife of Marc Zuckerberg, Chan Zuckerberg Initiative & EMILY CHANG/Bloomberg (A future without Disease) ________Preview of the CARL LEWIS Documentation ________MICHELLE OBAMA, CRAIG ROBINSON/Brother of Michelle Obama, LAURIE SANTOS/Prof. of Psychology at Yale (Transforming Despair into Hope) ________TAYLOR TOMLINSON/New Comedian Star in USA (Under the 100 most Powerful Women in Hollywood) ________BRIAN JOHNSON/Longevity Icon ________Dinner with KRISTEN KISH (Top Chef Winner)

In September this year, our CEO Dirk Staudinger was on a "7-Day Cross Culture Immersion Tour in New York" with the founder of the OMR Festival (Philipp Westermeyer) and the founders of Miracle Music (Florian Jürgs & Thorsten König) with a mix of meetings and visits that cannot be realized in any other city of the world:__________ 1. Visit excellent Tennis with the following visitors at the US Open male final (Elon Musk, Taylor Swift & Travis Kelce, Matthew McCounaughy, Dustin Hoffmann, Bad Bunny, Anna Wintour, Patrick Mahomes, Paul Goerge, Alicia Keys…)__________ 2. Visit & meet the team of the über streetwear brand Supreme at their office in Soho House - now a grown up fashion label originated from the skateboard culture on Lafayette Street__________ 3. Visit & meet the team of Rocnation - the super media & talent company from Jay-Z managing artists like Beyonce, Rihanna, Asap Rocky, DJ Khaled, Alicia Keys, Usher and athletes like Vini Jr, Lamelo Ball…and executive producer of the NFL halftime show and the entertainment partner of the upcoming Soccer World Cup in USA__________ 4. Visit the past, present & future show of the comeback superstar Usher in the Barclays Arena with guest acts like Basta Ryhmes, Swizz Beats and the Wu-Tang Clan and be accompanied by the Head of HipHop from Apple Music (Aria Nejati)__________ 5. Visit and meet the founder & CEO Gabriel Whaley of the most promosing art and digital hype collective of our times MSCHF in his studio in Brooklyn__________ 6. Visit and have a network dinner in the World Trade Center with the young elite of the Fintech and AI venture scene (i.e. Motive Ventures)__________ 7. Visit and meet the marketing team and head of basketball operations of the NBA team the Brooklyn Nets in their trainings facility in Brooklyn with the most spectacular view in the NBA plus seeing in-person the art collection of Joseph Tsai: Owner of the Nets & Co-Founder Alibaba_________ 8. Visit and see the new body of works from mega photographer Nan Goldin at her opening at Gagosian at the Meatpacking district as well as visiting the opening of the exhibition from the light artist Doug Wheeler at David Zwirner__________ 9. Follow the OMR podcast with the German native top ten real estate agent Sebastian Steinau from Manhatten at the Ritz Carlton on the top floor with an unbelievable view on the penthouse of Jeff Bezos__________ 10. A German Stammtisch dinner in an upcoming in-restaurant at the Lower East Side with Elyas M`Barek, Tim Melzer...__________ 11. Visit upcoming and emerging artists like Amanda Ba and Christine Tse Wang at Jeffrey Deitch and The Hole and gain truly new perspectives for Chinese culture and the myth of memes and cryptocurrencies__________ 12. Follow a OMR podcast with Jeff Koons, the most expensive living artist of our times in the Soho House - exactly the area where his breakthrough as an artist started in the 80‘ ies__________ 13. Visit the opening reception of the museums show of the urban art pioneer and legend FUTURA at the Bronx Museum called Futura 2000: Breaking out__________ 14. Visit The Path: A Meditation of Lines from Circle Culture exhibiting artist Shantell Martin at the Times Square

The OMR was moving and we are happy to be contributor with our Art Collaboration service branch in bringing the most expensive & influential artist of today to the festival in Hamburg. The cross culture & cross segment of Kim Kardashian (Lifestyle Entertainment & Entrepreneurship), Rick Rubin (9 Grammy‘s/ Music, Creativity, Mindfullness) Shirin David (German Pop Phenomena), Juergen Schmidhuber (Godfather of AI), Bastian Schweinsteiger (Fussball Weltmeister), Philipp Freise (European Lead KKR), Imran Amed (Founder of BoF, most influential Fashion media outlet), Achraf (Music & Fashion Maestro), Scott Galloway Galloway (Marketing Guru), Kara Swisher (Silicon Valley‘s number one journalist), Delia Lachance (Female Entrepreneurship), Philipp Schröder (Purpose & Sustainability) is unparalleled. His view on art, communication, transcendance & personal growth, social connections and branding was a truly add-on to the festival. „Its wonderful to say YES“ …was his last sentence on stage.

The SXSW gives you deep insights into different areas if you make a strict schedule and actively participate: _Consumer trends _Sports marketing _Brand development & design _China market shifts _Health technology trends _BioTech cutting edge technologies _AI latest frontier & developments _Avant-garde music and film _Art (could be better though) _Mindfulness (Breathwork, Dance, Meditation, Mindwork…) ...and when you link all these insights together and do a bit of post-second desk research, you get a clear picture of where society is heading...you decode macro trends rather than the micro/silo trends of individual markets. Photo: Our CEO Dirk Staudinger in conversation with the NBA legend Blake Griffin. This basketball icon has masterfully crafted a diversified empire in business as so many pro-athletes from the US already do (i.e. Steph Curry, Brian Marshall, Andre Iguadala, Megan Rapinoe, Sue Bird...)