"  Circle Culture
June 24 - 01


Gen-Z Experts X Circle Culture

By collaborating with Max and Leander, we at Circle Culture Consulting can deeply understand the needs of young target groups and grasp what drives them at an early stage. While everyone talks about Generation Z and numerous secondary studies are available, a real and accurate picture emerges only through in-depth interviews and/or workshops in direct exchange with the target group. You need the right recruitment and ability to decode the insights, because you're part of their world. That’s always been our strong suit at Circle Culture Consulting , and now, with Max & Leander, we’ve brought that unique access back to life. Our first project together came to life in late 2023 with a pan-European qualitative insight project for Birkenstock, running focus groups in London, Paris and Berlin. Max and Leander represent a new era in brand communication and product development, where authenticity, direct insights, and an unshakeable understanding of the target group from within are the foundation of success. Max founded PlayTheHype in 2019, which is now among the leading Gen-Z consulting agencies in Europe. Leander founded his animation studio, Life Design, in 2021, which has since then attracted over 120,000 followers on Instagram and generated millions of views through his consulting and animations for leading personal brands. As trend scouts, they are constantly on the lookout for the new and unexpected. Their ability to deeply immerse in diverse scenes gives them a front-row seat to subcultural trends long before they reach the mainstream. Together, they founded the brand WAVE in 2023, which was recently listed by Germany's largest hip-hop magazine among the top 5 emerging streetwear brands for 2024. The brand is all about the natural, raw, and a return to nature with a modern twist. According to them, they have captured an emerging trend that will resonate deeply and personally with Generation Z in the future. Circle Culture Consulting has been a service platform since 2001 working with a global network of experts to inspire brands such as Nike, Apple, Red Bull, Leaps & USA based Bio-Tech Ventures.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
APRIL 24 - 01

In-depth Expert Interviews

Our springboard to challenging briefs & innovation

Our springboard with Circle Culture Consulting to challenging briefs & innovation: Environmentalists, Space Engineers, Athletes, Ivy League Professors, Designers, Musicians, Artists, Best-Selling Authors... True lateral thinking does not originate within one team of people. It takes diverse external perspectives to zoom-out in order to break current beliefs and find answers for challenging briefs. Our experience tells us that in-depth interviews with 3 to a maximum of 6 experts with a variety on perspectives to decode the challenge, will lead to eye-opening and winning insights. The photos show an excerpt of in-depth interviews with experts from various challenges.
"  Circle Culture  Circle Culture
DEC 23 – 01

Leaps by Bayer Annual Review 2023

Concept, editorial development and design

We are proud to partner with Leaps by Bayer for the third time in a row to conceptualize, design and produce their Annual Review. The Annual Review highlights key milestones achieved by their team and portfolio ventures, biotech investment trends, Leaps’ community engagement activities, and more. Please head to their webpage to download the full report:
"  Circle Culture  Circle Culture
OCT 23 – 01


Pan-European consumer insight & strategy work

We are delighted to announce our new client Birkenstock from Germany. We were successful in a pitch and are now about to start our research and strategy work in the German, French and Uk markets.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
May 24 - 01

Art Collaboration Work Snapshot

In-depth talk with Jeff Koons at the OMR 2024

The OMR was moving and we are happy to be contributor with our Art Collaboration service branch in bringing the most expensive & influential artist of today to the festival in Hamburg. The cross culture & cross segment of Kim Kardashian (Lifestyle Entertainment & Entrepreneurship), Rick Rubin (9 Grammy‘s/ Music, Creativity, Mindfullness) Shirin David (German Pop Phenomena), Juergen Schmidhuber (Godfather of AI), Bastian Schweinsteiger (Fussball Weltmeister), Philipp Freise (European Lead KKR), Imran Amed (Founder of BoF, most influential Fashion media outlet), Achraf (Music & Fashion Maestro), Scott Galloway Galloway (Marketing Guru), Kara Swisher (Silicon Valley‘s number one journalist), Delia Lachance (Female Entrepreneurship), Philipp Schröder (Purpose & Sustainability) is unparalleled. His view on art, communication, transcendance & personal growth, social connections and branding was a truly add-on to the festival. „Its wonderful to say YES“ …was his last sentence on stage.
"  Circle Culture  Circle Culture
MARCH 24 - 01

SXSW 2024

The perfect festival to decode macro trends

The SXSW gives you deep insights into different areas if you make a strict schedule and actively participate: _Consumer trends _Sports marketing _Brand development & design _China market shifts _Health technology trends _BioTech cutting edge technologies _AI latest frontier & developments _Avant-garde music and film _Art (could be better though) _Mindfulness (Breathwork, Dance, Meditation, Mindwork…) ...and when you link all these insights together and do a bit of post-second desk research, you get a clear picture of where society is decode macro trends rather than the micro/silo trends of individual markets. Photo: Our CEO Dirk Staudinger in conversation with the NBA legend Blake Griffin. This basketball icon has masterfully crafted a diversified empire in business as so many pro-athletes from the US already do (i.e. Steph Curry, Brian Marshall, Andre Iguadala, Megan Rapinoe, Sue Bird...)
"  Circle Culture  Circle Culture
NOV 23 - 01

Worksnapshot Wort & Bild Verlag

Brand, naming and corporate identity work

Wort & Bild Verlag and its investment arm "Isartal Health Ventures" were also among our growth partners this year. It is the most successful and largest health publisher in Germany, that also invests very successfully in digital health products, services and applications. Our tasks included naming & corporate identity for the corporate health platform Vier400 as well as product development and brand positioning work for the entire Wort und Bild Verlag portfolio brands.
"  Circle Culture  Circle Culture  Circle Culture
SEP 23 – 01

Studio Visit Jeff Koons

Global Thinkers Network

A one-of-a-kind studio visit. Thank you, Jeff Koons, for this in-depth exchange about your work and all the thinking, science and craft that underlies it. Also your perspective and reflection on life in general was super inspiring and captivating. It showed once again how valuable an exchange with artists is and our personal motivation with Circle Culture is to facilitate such things as it is so enriching. It takes diverse external stimulus to break current believes and tap into future/new world thinking. Our Global Thinkers Network has developed over the past 25 years into an unrivaled pool of visionary entrepreneurs, environmentalists, space engineers, MIT & Harvard professors, architects, biotech designers, best-seller authors, scientists, philosophers, designers and international renowned artists. We approach each of our challenges by developing new thinking with a strategically selected group of visionary thinkers. Each one is a leading expert in their field and perfectly positioned to enable us to achieve both brand differentiation and product/service relevance. Here some quotes from leading business entrepreneurs who think the same: "We are lifting up rocks to find new solutions to problems, and we are looking in places that maybe many people aren`t looking. Working with artists and designers, you get different points of view, and that cross-pollination of creativity to me is really rich. It creates a fertile place for new ideas to start." - Mark Parker (Former CEO Nike) "Designers and artist see potential in things where others do not. I think artists in many ways are the original entrepreneurs." - Brian Chesky, Co-Founder, CEO Airbnb "It is in Apple`s DNA that technology alone is not enough. Its technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing." - Steve Jobs