"  Circle Culture  Circle Culture
DEC 23 – 01

Leaps by Bayer Annual Review 2023

Concept, editorial development and design

We are proud to partner with Leaps by Bayer for the third time in a row to conceptualize, design and produce their Annual Review. The Annual Review highlights key milestones achieved by their team and portfolio ventures, biotech investment trends, Leaps’ community engagement activities, and more. Please head to their webpage to download the full report:
"  Circle Culture  Circle Culture
OCT 23 – 01


Pan-European consumer insight & strategy work

We are delighted to announce our new client Birkenstock from Germany. We were successful in a pitch and are now about to start our research and strategy work in the German, French and Uk markets.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
APRIL 23 – 01

Worksnapshot Cc Art Collaborations

Idea, recruitment & conception of the talk "Cross Cultural Entrepreneurship"

With our branch Cc-Art Collaborations we approached Miracle Music and the founder of the OMR, Philipp Westermeyer to conduct a talk with two outstanding, creative multi-talents that are highly respected and successful in both the artistic and commercial worlds. Ronnie Fieg is the most talked-about lifestyle entrepreneur, shaping the market with his brand "Kith," with a unique, unseen signature, as well as realizing inspiring collaborations with the American Museum of Natural History, BMW, Nike, Scrabble, and Coca-Cola. Furthermore, he recently launched a limited-edition sneaker collaborating with both Clarks and Adidas simultaneously. Daniel Arsham is one of the most-watched contemporary artists, exhibiting in global museums and biennales such as the New Museum and MoMA PS1 in New York, HOW Museum in Shanghai, and the Athens Biennale in Athens. In addition, he collaborates with brands (such as Nike, Porsche, and Tiffany) and icons such as Pharrell Williams and Lewis Hamilton on a level unseen before, and recently launched his own lifestyle brand, Objects IV Life. They bring the concept of cross-cultural collaborations with brands from various businesses and cultural backgrounds to a new, unique level. They are not only the creators and makers of their own brands but also serve as creative directors for respected NBA teams (Ronnie Fieg for the New York Knicks and Daniel Arsham for the Cleveland Cavaliers), ultimately redefining and reshaping the traditional understanding of the term or profession of being an artist or lifestyle entrepreneur."
"  Circle Culture
JAN 23 – 01

New Global Insight & Semiotic Research Project

Exploration of "Positivity" through Expert Interviews

What could be more exciting than getting a global Insight & Semiotic project on Positivity - especially in these times. The study explored the tensions, paradoxes, and potentially uncomfortable truths about Positivity that the brand ´glo` could leverage to champion 
its ability in this space, peak interest and engage consumers.
"  Circle Culture  Circle Culture
NOV 23 - 01

Worksnapshot Wort & Bild Verlag

Brand, naming and corporate identity work

Wort & Bild Verlag and its investment arm "Isartal Health Ventures" were also among our growth partners this year. It is the most successful and largest health publisher in Germany, that also invests very successfully in digital health products, services and applications. Our tasks included naming & corporate identity for the corporate health platform Vier400 as well as product development and brand positioning work for the entire Wort und Bild Verlag portfolio brands.
"  Circle Culture  Circle Culture  Circle Culture
SEP 23 – 01

Studio Visit Jeff Koons

Global Thinkers Network

A one-of-a-kind studio visit. Thank you, Jeff Koons, for this in-depth exchange about your work and all the thinking, science and craft that underlies it. Also your perspective and reflection on life in general was super inspiring and captivating. It showed once again how valuable an exchange with artists is and our personal motivation with Circle Culture is to facilitate such things as it is so enriching. It takes diverse external stimulus to break current believes and tap into future/new world thinking. Our Global Thinkers Network has developed over the past 25 years into an unrivaled pool of visionary entrepreneurs, environmentalists, space engineers, MIT & Harvard professors, architects, biotech designers, best-seller authors, scientists, philosophers, designers and international renowned artists. We approach each of our challenges by developing new thinking with a strategically selected group of visionary thinkers. Each one is a leading expert in their field and perfectly positioned to enable us to achieve both brand differentiation and product/service relevance. Here some quotes from leading business entrepreneurs who think the same: "We are lifting up rocks to find new solutions to problems, and we are looking in places that maybe many people aren`t looking. Working with artists and designers, you get different points of view, and that cross-pollination of creativity to me is really rich. It creates a fertile place for new ideas to start." - Mark Parker (Former CEO Nike) "Designers and artist see potential in things where others do not. I think artists in many ways are the original entrepreneurs." - Brian Chesky, Co-Founder, CEO Airbnb "It is in Apple`s DNA that technology alone is not enough. Its technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing." - Steve Jobs
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
MARCH 23 – 01

SXSW 2023

The mission of Circle Culture in a nutshell

Where else can you get insights from cultural icons such as Greg Brockman, the Founder of ChatGPT, Ryan Gellert the CEO of Patagonia, the actress & director Tilda Swinton or the upcoming music star Remi Wolf and contemporary artist Tom Jean Webb? This is truly in line with our mission to understand the different aspects & codes of key cultural segments in order to identify relevant meta & macro trends from the beginning.
"  Circle Culture
SEP 22 – 01

New Cutting Edge BioTech Project

Renewal Bio

We are happy to announce a new project within the BioTech segment. We were approached by the Isreal based start-up RenewalBio to consult them how to simplify complex and breakthrough scientific technologies into easily digestible messages.