NEWS
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FEB 26 - 01
Eurovision Song Contest
Global Thinkers Network Project
We were able to activate our Global Thinkers Network in another project under Circle Culture.
In a project we carried out with our long-standing team member Marie Polo from Paris, we recruited international music experts from several European countries to evaluate and assess new potential song entries for the ESC 2026.
The music experts included artists, producers, festival owners, broadcasters, radio hosts, journalists, talent agents and musicians.
The ESC is an European mainstream format that has been impacting global culture for decades.
In a project we carried out with our long-standing team member Marie Polo from Paris, we recruited international music experts from several European countries to evaluate and assess new potential song entries for the ESC 2026.
The music experts included artists, producers, festival owners, broadcasters, radio hosts, journalists, talent agents and musicians.
The ESC is an European mainstream format that has been impacting global culture for decades.
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Dec 25 - 01
Culture Interview w/t Aaron Rose
Brain Evangelist Nike, Artist, Curator & Author - Click dot to Videolink
https://vimeo.com/1152162099/95bf9e9a78
Excerpt from a series of interviews between Dirk Staudinger (CEO & Co-Founder of the Gallery and Consultancy) with the long-time artist, curator, and brand evangelist Aaron Rose.
We are delighted to have recently spoken with him about “how we met” and his core perspectives on cultural marketing and its changes.
We have organized numerous exhibitions with him with our gallery—we presented him as an artist and he curated the following exhibitions for us: Corita Kent, Beautiful Losers, Raymond Pettibon, Ed Templeton, Barry McGee and have worked with him on brand projects for Nike, Mini and the avant-garde fashion label 81hours.
About Aaron Rose:
Excerpt from a series of interviews between Dirk Staudinger (CEO & Co-Founder of the Gallery and Consultancy) with the long-time artist, curator, and brand evangelist Aaron Rose.
We are delighted to have recently spoken with him about “how we met” and his core perspectives on cultural marketing and its changes.
We have organized numerous exhibitions with him with our gallery—we presented him as an artist and he curated the following exhibitions for us: Corita Kent, Beautiful Losers, Raymond Pettibon, Ed Templeton, Barry McGee and have worked with him on brand projects for Nike, Mini and the avant-garde fashion label 81hours.
About Aaron Rose:
- An artist with an unparalled visual impact and craft derived and trained over 25 years
- Founder of one of the first street art landmarks. Alleged Gallery in New York & Tokyo
- Spiritus Rector and Curator of the Beautiful Losers „movement" and museum shows that toured globally
- Co-Curator with Jeffrey Deitch of the iconic „Art in the Streets" exhibition at MOCA LA
- Curator of several Corita Kent retrospectives & Director of a documentary on her work
- Author of New York Times featured book „Blackout Poems"
- Cultural Evangelist for Nike, Agnes b, Supreme, Louis Vuitton and more
- Director of numerous documentaries, film pieces and commercials for global lifestyle brands
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Sep 25 - 01
Evela Health
Brand Development, Target Analysis & OOH Campaign
The menopause market is a rapidly growing sector in the health industry that is currently receiving a lot of attention and popularity (rightly so - since women are neglected in the healthcare market - starting with the fact that core studies are still only tested on the male body and constitutions).
We experienced this firsthand in March at the SXSW in the USA, where the movement is already well advanced.
We are therefore delighted to be working with Evela Health - a successful Start-up from Berlin that specializes in Menopause.
We positioned their brand, defined their core target group, and then developed and designed a Germany-wide OOH campaign, which reached over 10 million contacts via Ströer.
We experienced this firsthand in March at the SXSW in the USA, where the movement is already well advanced.
We are therefore delighted to be working with Evela Health - a successful Start-up from Berlin that specializes in Menopause.
We positioned their brand, defined their core target group, and then developed and designed a Germany-wide OOH campaign, which reached over 10 million contacts via Ströer.
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May 25 - 01
Pharma Symposium 2025
Concept Development & Speaker Recruitment
In one of our latest projects, we once again immersed ourselves in the BioTech & Health Sector.
For the Ad Alliance (the marketing agency of the global media group Bertelsmann) we were involved in the content development and speaker presentation & recruitment for their Pharma Symposium which took place in Cologne on April 2.
We made it possible for the internationally renowned speaker and best-selling author ROHIT BHARGAVA to fly in from Washington to open the conference with his keynote on “NON-OBVIOUS THINKING”. We were also responsible to engage DR. SOPHIE CHUNG, the founder of the Berlin Health Start-up QUNOMEDICAL and the top international BioTech manager and former managing director of GEMATIK (the umbrella organization of the German healthcare system) DR. MARKUS LEYCK DIEKEN.
For the Ad Alliance (the marketing agency of the global media group Bertelsmann) we were involved in the content development and speaker presentation & recruitment for their Pharma Symposium which took place in Cologne on April 2.
We made it possible for the internationally renowned speaker and best-selling author ROHIT BHARGAVA to fly in from Washington to open the conference with his keynote on “NON-OBVIOUS THINKING”. We were also responsible to engage DR. SOPHIE CHUNG, the founder of the Berlin Health Start-up QUNOMEDICAL and the top international BioTech manager and former managing director of GEMATIK (the umbrella organization of the German healthcare system) DR. MARKUS LEYCK DIEKEN.
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Jan 26 - 01
NEW: Vertical by Circle Culture Consulting
Here, Ludwig and Dirk farm, filter and apply cultural insights from GenZ
At Circle Culture, we are a platform and open vessel where multiple perspectives and genres come together to work purposefully on project solutions.
Today, we are proud to launch a new unit within Circle Culture: Vertical by Circle Culture Consulting.
Here, Ludwig and Dirk farm, filter and apply cultural insights from GenZ. What makes this platform truly unique is that we run this unit together with Ludwig, a 23-year-old super talent from this generation, who Dirk discovered in late 2022.
Dirk first met Ludwig four years ago when he wanted to use our Hamburg space for a pop-up. Ludwig Brandt co-founded PlayTheHype in 2019, Europe's first GenZ consultancy agency.
Since then, he has pursued his entrepreneurial journey with his internationally emerging clothing brand WALD, working directly with one of the most influential cultural figures of his time and has been serving as GenZ Lead at Circle Culture for the past years.
Ludwig and Dirk first worked together on a pan-European research project for Birkenstock. This was followed by collaborations with the Brooklyn Nets, Munich Airport, Nike, and personal branding of an internationally renowned scientist and serial entrepreneur.
This intergenerational collaboration is highly relevant for society and for the work we do with our clients.
In a nutshell, Vertical offers:
Dirk 's 30+ years of experience in marketing and strategy frame Ludwig's young intuitive, inside- the-generation perspective — creating a natural and effective synthesis of experience and instinct.Inter-Generational.
vertical.circleculture.com
Today, we are proud to launch a new unit within Circle Culture: Vertical by Circle Culture Consulting.
Here, Ludwig and Dirk farm, filter and apply cultural insights from GenZ. What makes this platform truly unique is that we run this unit together with Ludwig, a 23-year-old super talent from this generation, who Dirk discovered in late 2022.
Dirk first met Ludwig four years ago when he wanted to use our Hamburg space for a pop-up. Ludwig Brandt co-founded PlayTheHype in 2019, Europe's first GenZ consultancy agency.
Since then, he has pursued his entrepreneurial journey with his internationally emerging clothing brand WALD, working directly with one of the most influential cultural figures of his time and has been serving as GenZ Lead at Circle Culture for the past years.
Ludwig and Dirk first worked together on a pan-European research project for Birkenstock. This was followed by collaborations with the Brooklyn Nets, Munich Airport, Nike, and personal branding of an internationally renowned scientist and serial entrepreneur.
This intergenerational collaboration is highly relevant for society and for the work we do with our clients.
In a nutshell, Vertical offers:
Dirk 's 30+ years of experience in marketing and strategy frame Ludwig's young intuitive, inside- the-generation perspective — creating a natural and effective synthesis of experience and instinct.Inter-Generational.
vertical.circleculture.com
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June 25 - 01
OMR Speaker Recruitment
Amy Webb (Future Today Strategy Group), Gabriel Whaley (MSCHF), David Fisher (Highsnobiety)
OMR is all about a powerful and invigorating variety of perspectives.
After 2 successful years of working together with Philipp Westermeyer and his team, we were part of the recruitment team again this year and have brought 3 top notch experts with Amy Webb, Gabriel Whaley from MSCHF and David Fischer from Highsnobiety to the festival.
We are very pleased with the selection of these 3 experts, as they represent the services and playing fields of Circle Culture Consulting and Circle Culture Gallery:
After 2 successful years of working together with Philipp Westermeyer and his team, we were part of the recruitment team again this year and have brought 3 top notch experts with Amy Webb, Gabriel Whaley from MSCHF and David Fischer from Highsnobiety to the festival.
We are very pleased with the selection of these 3 experts, as they represent the services and playing fields of Circle Culture Consulting and Circle Culture Gallery:
- Insights, design & strategic thinking
- Popular culture
- Contemporary art
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April 25 - 01
Nike Gen-Z Insight Project
We have started this year with a new research project for our long-standing partner Nike
_____You can listen to Podcasts
_____You can do Secondary Desk Research
_____You can attend Marketing Keynotes
...or you can go into In-depth Expert Interviews with a well curated mix of Experts to learn what you need.
As in many research projects we started our new Gen-Z Insight Project for Nike with Experts In-depth Interviews to get a real-time helicopter view about the current Gen-Z landscape. This is followed by Focus Groups with the actual Target Group in order to evaluate and consolidate the findings.
Thanks to our Experts on this project: ARIA NEJATI, Head of HipHop, Apple Music ALESSANDRO COSTA, Head Brand Creative & Content Lead 11Teamsports, Top4Running, Kickz VALENTINA VAPAUX, Journalist, Author of “Generation Z” & Host of the “Internet Girl” Podcast
...or you can go into In-depth Expert Interviews with a well curated mix of Experts to learn what you need.
As in many research projects we started our new Gen-Z Insight Project for Nike with Experts In-depth Interviews to get a real-time helicopter view about the current Gen-Z landscape. This is followed by Focus Groups with the actual Target Group in order to evaluate and consolidate the findings.
Thanks to our Experts on this project: ARIA NEJATI, Head of HipHop, Apple Music ALESSANDRO COSTA, Head Brand Creative & Content Lead 11Teamsports, Top4Running, Kickz VALENTINA VAPAUX, Journalist, Author of “Generation Z” & Host of the “Internet Girl” Podcast
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