stilwerk

Limited edition design gallery

Insight – Objective

The stilwerk group was looking for a tool that underlines their design competency and generates traffic besides the ongoing shopping experience.

Concept - Strategy

By founding its own limited edition design gallery in Hamburg, we established a platform for contemporary products intertwining art and design. Through hosting exhibitons with international designers, architects and artists, stilwerk demonstrates its knowledge and participation in contemporary design and broadens the overall shopping experience.

Output - Impact

The stilwerk design gallery and their exhibitions are a constant driver of PR themes (i.e. Süddeutsche Magazin, Elle Decor, Wallpaper, Art Review, Atrium). The gallery was also launched at the stilwerk Vienna and Berlin and takes part at design fairs such as the Salone di Mobile in Milano and the Miami Design Fair.