Nokia

Global strategy of how to launch new mobile phones

Insight – Objective

The need to improve PR effectiveness of the mobile phone product announcements and for the launches to be significantly present in the lifestyle media landscape.

Concept - Strategy

A creative devlopment workshop with international Nokia executives where we presented best practice examples, conducted a cultural immersion tour and an integrated Q&A session with international journalists. We came up with the strategy to communicate new mobile phone models. The idea was not to launch one single phone at a time but as a phone range with an overall PR theme and related content that resonated with the journalists.

Output - Impact

Establishment of guiding principles for product launch strategies and key actions across all Nokia departments.
The media coverage increased by 50% and the Nokia international PR department tightened their relationships with key journalists.

Skills

Artist Collaboration

Communication Development

Content Development

Cultural Immersion

Design System

Digital

Event & PR Concept

Exhibition & Event

Film

Trend & Ideation Workshop

Key Creatives

Peter Saville
Feride Usl
Peter Saville / Anna Blessmann
Feride Uslu
Ami Sioux
Ashley Heath
Kaviar Gauche
Jaybo
Cellina von Mannstein
Simon Costin
Outward Museaum Copenhagen