Chromologics

Natural colors for a better world

Objective

Develop a brand platform while fostering team spirit among the newly formed team.

Investigate the competition & identify the right messaging & visual language derived from the brand platform and precisely targeted to the innovative, sustainable food coloring market.

Concept

Second desk research to understand the market.

Preparation of a journal to capture key market insights, the competition, inspirations and first brand stimulus.

In-depth interviews with the Chromologics stakeholders & key investors.

2-day workshop with the entire Chromologics team in the countryside of Copenhagen.

Impact

A highly motivated team working towards the newly developed direction.

A solid brand platform steering the entire corporation (Mission, Vision, Purpose, Values, PoD, Battle Cry).

Messaging guidelines (what to emphasize, what to avoid) and appropriate communication materials & infographics.