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Develop a brand platform while fostering team spirit among the newly formed team.
Investigate the competition & identify the right messaging & visual language derived from the brand platform and precisely targeted to the innovative, sustainable food coloring market.
Second desk research to understand the market.
Preparation of a journal to capture key market insights, the competition, inspirations and first brand stimulus.
In-depth interviews with the Chromologics stakeholders & key investors.
2-day workshop with the entire Chromologics team in the countryside of Copenhagen.
A highly motivated team working towards the newly developed direction.
A solid brand platform steering the entire corporation (Mission, Vision, Purpose, Values, PoD, Battle Cry).
Messaging guidelines (what to emphasize, what to avoid) and appropriate communication materials & infographics.
Event & PR Concept