
H&M
The Berlin showroom
More Info Hide InfoINSIGHT – OBJECTIVE
To develop an insight-led showroom concept resonating with the Berlin community and having an international outreach.
Research – Methodology
We conducted consumer insight interviews with opinion formers to gain a deep and profound knowledge of relevant target groups to be attracted and convinced by the showroom.
Strategy – Recommendations
The input of the research triggered initial concept ideas for an ongoing showroom program and formed the basis for the following common ground workshop with the international H&M team to sign the program.
Following this work step we were in charge to recruit the interior designer for the showroom.
Skills
Content Development
Event & PR Concept
Exhibition & Event
In-depth Interview
Insight Generation
Recruitment
Trend & Ideation Workshop
Key Creatives
Chief Editor
Online Fashion Editor
Lifestyle Shop Entrepreneur
Interior Designer
Graphic Designer

STIMULUS MOODS FOR THE WORKSHOP





STIMULUS FILM TO INSPIRE FOOD CONTENT
STIMULUs mOODS FOR INTERIOR DESIGN




THE BERLIN SHOWROOM



