Mandarina Duck

How to get bags alive?

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Insight – Brief

To reposition this traditional Italian bag manufacturer from a high-quality leather goods brand to a leading edge fashion brand.

Concept – Strategy

We identified frequently traveling creative professionals as the core target group since they were linked to both the company`s past (bags) and future (cutting edge fashion). To address the target group we developed a 3D inspirational retail space (the Secret Garden) and re-freshed the visual language in print and film.

Impact – Output

A significant PR and awareness push for the brand and a re-assurance of the innovative character of mandarine duck bags.


Artist Collaboration

Brand Development

Communication Development

Content Development

Event & PR Concept

Exhibition & Event



Key Creatives

Nico Stumpo
Michael Young
Chris Rehberger
Alexx & Anton


2004 – 2006




The Secret Garden

A Retail Concept Store

Animated Bags

German Print Campaign

Logo Animation

Event & Web Trailer