Global strategy of how to launch new mobile phonesMore Info Hide Info
Insight – Objective
The need to improve PR effectiveness of the mobile phone product announcements and for the launches to be significantly present in the lifestyle media landscape.
Concept - Strategy
A creative devlopment workshop with international Nokia executives where we presented best practice examples, conducted a cultural immersion tour and an integrated Q&A session with international journalists. We came up with the strategy to communicate new mobile phone models. The idea was not to launch one single phone at a time but as a phone range with an overall PR theme and related content that resonated with the journalists.
Output - Impact
Establishment of guiding principles for product launch strategies and key actions across all Nokia departments.
The media coverage increased by 50% and the Nokia international PR department tightened their relationships with key journalists.
Event & PR Concept
Exhibition & Event
Trend & Ideation Workshop
Peter Saville / Anna Blessmann
Cellina von Mannstein
Outward Museaum Copenhagen