The Spiritroom – a 3D pop-up brand spaceMore Info Hide Info
Insight – Objective
Implementation of a communication format that makes Nike tangible and culturally relevant within the opinion leader target group.
Concept - Strategy
We developed a 3D brand space in the format of an art gallery, the Nike Spiritroom, to attract opinion leader and key representatives of the lifestyle industry. It is an innovative expression of the Nike brand, which celebrates product innovations and functions as a platform for the work of creative young people. Each season, Nike‘s new collection, the work of new designers and artists are presented to opinion leaders and the press.
Output - Impact
The concept has been extended globally to New York, Paris, Milan and London.
Event & PR Concept
Exhibition & Event
New Product Development
2002 – 2005