Hoerenswert MagazineMore Info Hide Info
Insight – Objective
Development of a communication format that receives attention from target group outside the web.
Concept - Strategy
We came up with the HOERENSWERT - a magazine in the tradition of a "fanzine": by fans for fans. The issues feature articles about listening and hearing in general and recommends radio stations and programs with playlinks to give the reader a new perspective on the radio. The fanzine is distributed to theaters, cafés, hotels, lifestyle shops, record shops etc., implemented by our key creative network.
Output - Impact
A significant growth of the page impressions during the distribution period of each issue.
New Product Development
Trend & Innovation Consulting
2008 – ongoing