The myth of PMSMore Info Hide Info
Insight – Objective
The demand to shift the PR of their contraceptive pill "YAZ" from a corporate to a more lifestyle orientated approach.
Research - Methodology
We developed a variation of touching and "life-driven" PR concepts that we further improved and customized in three creative workshops with journalists in Warsaw, London and Berlin.
Output - Impact
We produced and designed a CD compilation, image booklets and conducted consumer interviews in a documentary style to trigger emotions around the theme PMS and stating personal experiences about the "myth" of PMS. The overall content was als presented via a microsite.
Event & PR Concept
Target Group Analysis
Journalists of Glamour & Elle, Warschau
Grazia and the Guardian, London