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Insight – Objective
To investigate the core values of Vertex expressed through the people of the corporation, the communication and current work procedures with the goal to identify a unique and ownable brand space and to develop a new corporate identity, accompanied by marketing materials.
Concept - Strategy
We identified the ability to compromisingly customize any hanger or mannequin to the needs of the client as a core competency, as Vertex has an integrated infrastructure that is unparalled in the segment. With their own manufacturing facilities they can handle large orders as well as unique small series promptly and respond fast to requests for changes. Therefore we developed a marketing strategy that builds on "innovation“, "craftsmanship“ and "100% service dedication".
Output - Impact
We created a new Logo, a new visual approach and design system for the communication- and sales materials for Vertex (Image brochure and a 200-page sales catalogue) and conceptualized and designed a new website.
2013 – ongoing
Europe, Asia, USA