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81Hours
The shift from a traditional jersey brand to a casual contemporary
fashion brand to broaden the market potential.
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Insight – Objective
The shift from a traditional jersey brand to a casusal contemporary fashion brand to broaden the market potential.
Concept - Strategy
Charge the labels image by creating campaigns working with and featuring upcoming icons of the international lifestyle culture who are related to fashion (i.e. art, design, film, music).
Output - Impact
All campaigns lead to a sellout of the featuring campaign products, a significant revenue push in online sales and to a massive international media coverage (i.e. Harpers Bazaar USA, Vogue Germany, Glamour Germany, Grazia Germany...).
Media Value:
Print Circulation in total: 5 Million
Page Impression in total: 20 Million
Skills
Brand Development
Communication Development
Content Development
Digital
Event & PR Concept
Film
Key Creatives
Aaron Rose
Franky Ryder
The directors bureau
Mikki & the Mouses
Arty Nelson
Annabelle Dexter Jones
MOCA L.A
Andre Saraiva
Chelsea Schuchmann
Art Basel Miami
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Campaign A/W 2014/15
At Marsano
FEATURING Val Smirnov
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SS 2014
CAKEWALK
FEATURING HaRley Magnus
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AW 2013/14
The Artist
FEATURING Olivia Steele
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SS 2013
HENRIETTA LOVE
FEATURING Chelsea Schuchman
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AW 2012/13
THE GALLERINA
FEATURING ANNABELLE DEXTER-JONES
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SS 2012
IN ONE SUITCASE
FEATURING FRANKY RYDER
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