Dear Cashmere

Easy classiness

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Insight – Objective

The need to establish a consistent brand language for the cashmere label.

Concept - Strategy

We developed a concept where the material and associations to cashmere build the key elements to generate contemporary fashion campaigns that differ from the competition.

Output - Impact

A significant rise of the awareness of the brand towards the German trade media landscape (i.e. cover stories at Textilwirtschaft and J`N`C Magazine).

Skills

Communication Development

Digital

Film

Print

Key Creatives

Poetry Slam
Cashmere Goat
Sven Jacobsen

Year

2011 – ongoing

Markets

Germany, Austria, Switzerland

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Lookbook 

Spring 2015

 


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AUTUMN/WINTER 2014/15

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SPRING/SUMMER 2014

 Dear Cashmere

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AUTUMN/WINTER 2013/14

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AUTUMN/WINTER 2013/14

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SPRING/SUMMER 2013

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AUTUMN/WINTER 2012/13

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SPRING/SUMMER 2012