81Hours

The shift from a traditional jersey brand to a casual contemporary
fashion brand to broaden the market potential.

Insight – Objective

The shift from a traditional jersey brand to a casusal contemporary fashion brand to broaden the market potential.

Concept - Strategy

Charge the labels image by creating campaigns working with and featuring upcoming icons of the international lifestyle culture who are related to fashion (i.e. art, design, film, music).

Output - Impact

All campaigns lead to a sellout of the featuring campaign products, a significant revenue push in online sales and to a massive international media coverage (i.e. Harpers Bazaar USA, Vogue Germany, Glamour Germany, Grazia Germany...).

Media Value:
Print Circulation in total: 5 Million
Page Impression in total: 20 Million

Skills

Brand Development

Communication Development

Content Development

Digital

Event & PR Concept

Film

Key Creatives

Aaron Rose
Franky Ryder
The directors bureau
Mikki & the Mouses
Arty Nelson
Annabelle Dexter Jones
MOCA L.A
Andre Saraiva
Chelsea Schuchmann
Art Basel Miami