Dear Cashmere
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Insight – Objective
The need to establish a consistent brand language for the cashmere label.
Concept - Strategy
We developed a concept where the material and associations to cashmere build the key elements to generate contemporary fashion campaigns that differ from the competition.
Output - Impact
A significant rise of the awareness of the brand towards the German trade media landscape (i.e. cover stories at Textilwirtschaft and J`N`C Magazine).
Lookbook
Spring 2015
LOOKBOOK
AUTUMN/WINTER 2014/15
LOOKBOOK
SPRING/SUMMER 2014
CAMPAIGN
AUTUMN/WINTER 2013/14
LOOKBOOK
AUTUMN/WINTER 2013/14
CAMPAIGN
SPRING/SUMMER 2013
CAMPAIGN
AUTUMN/WINTER 2012/13
CAMPAIGN
SPRING/SUMMER 2012