SIR NIKOLAI HOTEL x IZAKAYA

Opening Celebration

Insight - Objective

After opening Sir Adam in Amsterdam and Sir Savigny in Berlin the Europe Hotels Private Collection (EHPC) decided to open the next Hotel in Hamburg and asked us to conceptualize and organize an opening party for the brand new Sir Nikolai and its in-house Japanese kitchen IZAKAYA.

Concept - Strategy

As always Cc wanted to create an event that excels the expectations of the guests and distinguishes itself from common parties. And this is what we did. Because of Sir Nikolai’s outstanding location next to the canal Nikolaifleet, we installed a water-like video mapping on the hotel facade as an attention getter. In addition Cc came up with the idea to play with the special hotel character and transform the Sir Nikolai into a world of Japanese adventure. While there was a big party with 1.000 people dancing to DJ Mitch Alive, Dada Disco or Hip Hop Act Esticay downstairs, curious guests discovered the rooms upstairs. What they found here became the whisper topic of the night: a hotel room on the one side of the corridor in which guests could get a tebori tattoo by Japanese tattoo artist Bizzo and a meditation room on the other side, where people meditated guided by zen-monk Jion Blonstein. Guests were also amazed by the obscene "Making Out Room" by french Kimono designer Davina Shefet and her 6 performance artists and enjoyed being photographed in a hotel room completely filled with paper flowers by paper artist Freya von Bulow and Manuel Pandalis behind the lense.