Patagonia

Promoting the documentary film "Blue Heart"

Objective

Promoting the documentary film “Blue Heart” (www.blueheart.patagonia.com/intl/de/), which was produced by Farm League on behalf of the American outdoor clothing company Patagonia, and raising awareness for the endangered last wild rivers in Europe.

Concept

Joining forces with our cultural platform Circle Culture (www.circleculture.com) that served not only as inspirational venue for the film screening itself, but that was also effectively leveraged in order to best reach and attract Berlin’s finest cultural community.

Impact

Thanks to an online promotion through Circle Culture’s handpicked mailing list, which contains over 25.000 active contacts, we succeeded in compiling a top-notch 200-people audience for the film screening that took in place in our gallery space in Berlin-Mitte. The special feature of the project laid in the exciting collaboration between a global player such as Patagonia and Circle Culture’s yet international acclaim, but clearly local roots.