radio.de
Hoerenswert magazine
More Info Hide InfoInsight – Objective
Development of a communication format that receives attention from target group outside the web.
Concept - Strategy
We came up with the HOERENSWERT - a magazine in the tradition of a "fanzine": by fans for fans. The issues feature articles about listening and hearing in general and recommends radio stations and programs with playlinks to give the reader a new perspective on the radio. The fanzine is distributed to theaters, cafés, hotels, lifestyle shops, record shops etc., implemented by our key creative network.
Output - Impact
A significant growth of the page impressions during the distribution period of each issue.
Skills
Content Development
New Product Development
Print
Strategy Consulting
Trend & Innovation Consulting
Key Creatives
Leslie Feist
Akiko Watanabe
Michel Gaubert
Gilles Peterson
Chuck D
XOOOOX
Felix Knopp
Susanne Wolff
Stephan Kimmig
Graft
Detachable Poster playing with the theme "radio" designed by XOOOOX
Detachable Poster playing with the theme "radio" designed by Akiko Watanabe