Brooklyn Nets

German sport market insights & activation ideas

Objektiv

The Brooklyn Nets seek to elevate their presence in the German market by
emphasizing Dennis Schröder’s role within the team and engaging with his
loyal fan base, as well as new audiences.

Methodology

As always, we looked at the relevant target group cultures and used secondary desk research to develop a holistic and deep picture of the German sports market. To really get in sync and understand the current and emerging Zeitgeist around sport & culture, we also sat down with cultural pioneers, athletes as well as sport media icons and conducted in-depth interviews.

Output

The final outcome was an insight and strategic paper illustrating targeted activations and
initiatives, that showcase Dennis not only as a basketball player but also as a multifaceted individual, making him more relatable and approachable to fans. Additionally, the paper offers a first overview of the German sport
market, highlighting the existing cross-over moments between sports and culture in soccer, football and basketball that resonate with a modern, and younger target.