Art Basel

Curating a cultural immersion tour

Objective

Introducing both the creative and financial scene of Berlin to the global business team of Art Basel and their main Sponsor BMW with the prospect of gaining potential new sponsors for the renowned international art fair.

Concept

Developing and curating a three-day cultural immersion tour along Berlin’s top-notch art destinations (e.g. artists’ studios, galleries, collectors, curators, museums) and offering speed exchange talks with local financial icons (e.g. CEOs of thriving start-ups as well as marketing executives of blue-chip companies) at Soho House Berlin.

Impact

The global Art Basel team was provided a deep and comprehensive overview of the cultural and financial landscape of Berlin in a very short time and was hereby able to substantially enlarge its roaster of potential sponsors for the Art Basel art fairs.