Bayer Healthcare

The myth of PMS

Insight – Objective

The demand to shift the PR of their contraceptive pill "YAZ" from a corporate to a more lifestyle orientated approach.

Research - Methodology

We developed a variation of touching and "life-driven" PR concepts that we further improved and customized in three creative workshops with journalists in Warsaw, London and Berlin.

Output - Impact

We produced and designed a CD compilation, image booklets and conducted consumer interviews in a documentary style to trigger emotions around the theme PMS and stating personal experiences about the "myth" of PMS. The overall content was als presented via a microsite.

Skills

Communication Development

Content Development

Digital

Event & PR Concept

Film

Focus Group

Insight Generation

Target Group Analysis

Key Creatives

Jessica Boukris
Claudia Almendros
Milene Larsson
Peggy Laubinger
Journalists of Glamour & Elle, Warschau
Tagesspiegel, Berlin
Grazia and the Guardian, London
Gala, Hamburg