Finlandia

Communication Platform ”Pure Water Initiative“

Objective

Conception of a communication platform that is sustainable and functions as the underlying theme for all communication streams.

Concept

We developed the Pure Water Initiative. With projects like PURE SHIRT, PURE ART and PURE FLASK, the initiative supports the German Water Foundation and Viva con Agua in its efforts to make clean drinking water available in under-supplied regions. For more than three years, a custom designed wooden bar informed passers-by on the streets of Germany about the Pure Water Initiative and enabled them to take part in creative collaborations to support the partnering foundation.

Impact

A significant growth of new partnerships with exclusive and high quality bars and restaurants.

Skills

Artist Collaboration

Communication Development

Content Development

Digital

Event & PR Concept

Exhibition & Event

Film

Interactive

Outdoor

Packaging

Strategy Consulting

Key Creatives

Wood Wood, Berlin & Kopenhagen
Neidklub, Hamburg
Uslu Airlines & Rikki Kasso, Berlin & Tokyo
Frederique Daubal, Paris
Linda Zacks, New York
Miika Saksi & Janine Rewell, Helsinki
Viva con Agua, Hamburg
Bastos, Frankfurt
Deutsche Wasserstiftung
Anton Unai
Jenni Tuominen & Sanna Panaanen, Helsinki