Nike
The Spiritroom – a 3D pop-up brand space
More Info Hide InfoInsight – Objective
Implementation of a communication format that makes Nike tangible and culturally relevant within the opinion leader target group.
Concept - Strategy
We developed a 3D brand space in the format of an art gallery, the Nike Spiritroom, to attract opinion leader and key representatives of the lifestyle industry. It is an innovative expression of the Nike brand, which celebrates product innovations and functions as a platform for the work of creative young people. Each season, Nike‘s new collection, the work of new designers and artists are presented to opinion leaders and the press.
Output - Impact
The concept has been extended globally to New York, Paris, Milan and London.
Skills
Artist Collaboration
Communication Development
Content Development
Event & PR Concept
Exhibition & Event
Film
Interactive
New Product Development
Outdoor
Print
Strategy Consulting
Key Creatives
Pfadfinderei
Chris Rehberger
Metrofarm
Stephan Schilgen
Nike Spiritroom
PFADFINDEREI
Showroom & Gallery Experience
Nike Spiritroom
CHRIS REHBERGER
Showroom & Gallery Experience
Nike Spiritroom
METROFARM
Showroom & Gallery Experience
Nike Spiritroom
Film Competition & Preview
Art of Speed
Nike Spiritroom
Student Award & Exhibition
Play Award